Cookie policy

1. Some useful information about cookies and device identifiers

1.1. What is a "cookie"?

An "Internet Cookie" (term also known as "browser cookie" or "HTTP cookie" or simply "cookie") is a small file, consisting of letters and numbers, which will be stored on the computer, mobile terminal or other equipment of a user from which the Internet is accessed.

The cookie is installed by a request issued by a web server to a browser (eg: Internet Explorer, Firefox, Chrome) and is completely "passive" (it does not contain software programs, viruses or spyware and cannot access the information on the hard drive the user). The cookie stores certain information (for example, your preferred language or web page settings), which your browser can retransfer to us when you access the web page again (depending on the lifetime of the cookie).

Cookies themselves do not require personal information to be used and, in most cases, do not personally identify Internet users.

1.2. What types of cookies are there?

There are several types of cookies. Their classification is made according to their life span, role and source, as follows:

a) Types of cookies depending on the lifetime

Session cookies

They are temporarily stored in the cookies file of the web browser so that it remembers them until the user leaves the respective site or closes the browser window (eg: when logging in/out of a webmail account or on the internet socialization)

Persistent cookies

They are stored on the hard drive of a computer or equipment (and it depends on the lifetime of the cookie). Persistent cookies also include those placed by a website other than the one the user is visiting at the time - known as 'third party cookies' - which can be used anonymously to remember the interests of a user, so that the most relevant advertising for users is delivered.

b) Types of cookies depending on their role

Strictly necessary cookies

These types of cookies are necessary for the internet pages to function properly. Strictly necessary cookie modules allow you to navigate through the site and benefit from its features. Without these cookies, we will not be able to offer certain features, such as automatic redirection to the least busy server or retaining your list of preferences.

Functional cookies

Functional cookie modules record information related to the choices that users make and also allow us, the site operators, to customize the site according to the user's requirements. For example, cookie modules can be used to save category/segment preferences.

Performance and analysis cookies
These types of cookies allow website operators to monitor visits and traffic sources, the way users interact with the website or certain sections of the website.
The information provided by the analysis cookie modules helps the operators to understand how the visitors use the sites and then to use this information to improve the way in which the content offered to the users is presented.

Targeting and advertising cookies
These cookies can offer the possibility to monitor the online activities of users and establish user profiles, which can then be used for marketing purposes. For example, on the basis of cookies, the products and services agreed by a user can be identified, this information later serving to send appropriate advertising messages to that user.

c) First party cookies vs third party cookies

Each cookie has a "responsible" (i.e. the website/Internet domain) that places that cookie.

First party cookies are placed by the Internet domain / website accessed by the user (whose address appears in the address bar of the browser). For example, if the user visits, and the domain of the cookie placed on his computer is, then it is a first party cookie.

A third party cookie is placed by a different Internet domain/website than the one accessed by the user; this means that the accessed website also contains information from a third-party website - for example, an advertising banner that appears on the accessed website. Thus, if the user visits but the cookie placed on his computer has as its domain, then it is a third party cookie.

d) Embedded content (buttons, applications and social media widgets)

The web pages allow the implementation of social buttons or widgets from a third party, which allow users to interact with the sites whose social buttons or widgets are implemented. User interaction with a third party's social media buttons or widgets allows the third party to collect some information about that user, including IP address, page header information, and browser information.

e) How do targeting and advertising cookies work?

In general, data about Internet browsing activity are collected and analyzed anonymously. If a specific interest emerges from this analysis, a cookie is placed on the user's computer and this cookie determines which advertisement the user will receive, which is called interest-based advertising.

Interest-based advertising is a way to deliver ads to the websites you visit and make them more relevant to your interests. Common interests are grouped according to previous browsing activity, and users are only served advertising that matches their interests. In this way, advertising is relevant and as useful as possible.

For better understanding

Imagine that you want to buy or rent a house or an apartment. Visit the section of a specialized website (e.g. and view some house or apartment ads.

The next time you browse online, when you go online to read, for example, a news article or the page of an online store, you will receive a real estate ad published by a specialized website (such as as an advertisement. .

You will receive these specially personalized advertising messages, because you and other people like you have shown an increased interest in these services and, thus, you have been included in a certain segment of users (e.g. users who are looking for offers real estate, from certain areas, with certain characteristics). In this way, the web experience can be improved, by reducing the number of advertisements that are not of interest.

2. What types of cookies and device identifiers do we use?

Below is the detailed list of cookies and device identifiers used.

You have the possibility to withdraw your consent given for the use of Cookies (with the exception of necessary cookies) at any time, by changing the options in the corresponding cookie settings available here.

Of course, you can set your browser to block the necessary cookies, but the Site might not work properly. Also, deactivating other types of cookies (other than the necessary ones) could affect the functioning or your experience when using the Site.

2.1. Necessary cookies
Strictly necessary cookie modules allow you to browse and benefit from its features. Without these cookies, we will not be able to offer certain features, such as automatic redirection to the least busy server or retaining your wish list.

Below are some examples of the necessary cookies we use on

PHPSESSID (1st party) - session cookie used to know who is logged in - session
PHPAOSESSID (1st party) - clients using platform use this cookie - session
imome (1st party) - unique logged user identifier - 1 year
imovzt (1st party) - unique visitor identifier - 1 year
__cfduid (3rd party) - cloudfront unique id, technical cookie used by the DNS provider we use - 1 year

2.2. Functional cookies

Functional cookie modules record information related to the choices you have made and also allow us to adapt to suit your needs and requests.
ultima_cautare (1st party) - unique id for the last visited listing page - 1 year
chp (1st party) - for navigation back and forward from details page to map view - 1 week
exitIntent (1st party) - modal for users that want to close the page they are viewing - 1 week
hideCookieBar (1st party) - users that closed the cookie information bar will no longer see it - 1 year
id_judet (1st party) - the county code for the last visited Offer by the user - 15 days

2.3. Performance and analysis cookies

These types of cookies help us understand how Users use We use this data only for the purpose of improving the Services and the performance of the Platform. Here are some examples of how we use this data:
a) Information regarding the section / sections of the Site visited more frequently to help us improve the browsing experience of Users;
b) Management and resolution of possible errors in the operation of the Website;
c) Design tests to improve the way the Site looks and functions.

Sometimes these analyzes are performed by third parties on behalf of the Company.

mp_1d5ce1443a00e19cd7fc9f852d6ad831_mixpanel (3rd party) - mixpanel user analytics - 1 year
mp_mixpanel__c (3rd party) - mixpanel user analytics - 1 day
_ga (3rd party) - google analytics - 1 day
_gat (3rd party) - google analytics - 1 day
_gat_UA-277889-23 (3rd party) - google analytics - 1 day
_gat_UA-277889-7 (3rd party) - google analytics - 1 day
_gid (3rd party) - google analytics - 1 day
__gfp_64b (3rd party) - tracking cookie - 1.5 years

Analysis services through Google Analytics uses Google Analytics, a web analysis service of Google Inc., based at 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").
Based on your consent, Google will analyze on our behalf how you use our website. For this purpose, we use, among others, the Cookies detailed in the table above. The information collected by Google in connection with your use of (for example, the sending URL, our web pages you visit, your browser type, language settings, your operating system, screen resolution) will be sent to a Google server in the United States, where they will be stored and analyzed; the corresponding results will later be made available to us in an anonymized form. In this process, traffic data will not be assigned to the full IP address you use. We have activated the IP anonymization function offered by Google on our website, so that the last 8 digits (IPv4 type) or the last 80 bits (IPv6 type) of the IP address you use are deleted. Moreover, Google is certified in accordance with the EU-US Privacy Shield standards, which ensure an adequate level of data protection regarding data processing by Google in the USA.
For more information about Google Analytics, please consult Google Analytics Terms of Service, Google Analytics security and privacy principles, and Google Privacy Policy.
You can withdraw your consent regarding web analysis at any time either by downloading and installing a Browser Plugin offered by Google, or by managing your consent through the settings above. 

2.4. Targeting and advertising cookies used by

These data are then aggregated to create segments of users classified by various categories, but without concrete information regarding the identity of the users included in such segments. This data then allows us to provide interest-based or contextual advertising to users who match these classifications.

To exercise your rights as a data subject regarding data processing through cookies and advertising targeting technologies implemented by Impact SA, you can contact:


Phone: +40 747 100 476

Also, additional information regarding this type of processing can be obtained from Impact SA at the following e-mail address: